Thursday, May 20, 2010

The Golden Rule








I cannot wait to show off my newest Common Thread Vintage Designs bag. Using an original, Golden Rule Flour sack from 1946, this is the bag you want to take along for...a walk in the park...a flea market trip....a farmer's market outing...a day at the fair....it's the perfect size, the perfect weight and roomy enough for your wallet, cell phone, sunglasses, sun block lotion, camera, bottle of water etc. And the HISTORY of this bag is amazing...

(From the history of Gold Medal Flour, 1946:)

In February, Gold Medal Flour was withdrawn from the market because of the War Food Order Number 144 issued by the government. This regulation, issued to make existing supplies of wheat go further, required millers to extract 80% of the wheat kernel (68% to 72% was normally used) which produced a coarser, darker flour. The Gold Medal "Kitchen-tested" Flour trademark was not used on the new product since it did not meet the company's quality standards for the product. (Gold Medal Flour was again available in 1947 when the regulation was lifted.)

The front of the bag says:

"Golden Rule Flour. Conforms with Government Order For Emergency Flour. Igleheart Brothers Milling Company, Evansville, Indiana."

The back of the bag says:

"Under War Food Order 144, we cannot offer you Tender Flake Flour or Swans Down Flour, BUT....You can be sure of the best in emergency flours when you use Golden Rule Flour."

The bag is 8" and 12" with a zippered top. A pocket is cleverly disguised on the front of the bag. It is fully reinforced, fully lined and the cotton rope handle can be easily adjusted. You can cross it over your chest so the bag sits at your waist (no hands) or you can shorten the handle to your desired length.

The bag has great history, great graphics, great design and it's "hands-free".

Check out my website at www.commonthreadvintage.com or call me at 877-321-1930.

Patti

Who can answer this question? What exactly is "the golden rule?"





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